About us

White Diamond Entertainment was founded by James White and Emma Williams in 2009.

Emma’s business skills coupled with James’s theatre background and choreographic experience was an ideal match to form a successful Company of this nature. Emma understands as a business woman the needs of clients, their goals in using entertainment and the standards of professionalism they expect. James has the ability and talent to provide a high quality show that meets the customer’s expectations. On this premise White Diamond Entertainment was born.

James White (BA Hons, M.B.B.O) Artistic Director

James trained at the London Studio Centre and went on to perform as a dancer and an actor in both musicals and plays. After graduating James worked in the USA for 3 years and has toured most of Europe performing in dance shows.

On his return to London he set his sights on choreography and production. As he honed the art of choreography James found he had a talent for choreographing several styles of dance from Latin and Ballroom to Street Dance and Musicals. James has also taught in a number of prestigious academies such as RADA (Royal Academy of Dramatic Art). Due to this wide variety of skill base James is very versatile in what he offers not only as a choreographer and producer but as a teacher as well.

Emma Williams – Business Director

Emma graduated from Sheffield Hallam University with a BA Hons in International Business and Spanish. She then began her career as a consultant in recruitment and soon discovered her passion and talent for the sales industry. From there she has worked for a number of global businesses within the Sales and Marketing team. Her time spent within this field has provided her with the knowledge and experience of dealing with a wide variety of clientele, enabling her to communicate effectively and listen to her customers needs. Her expertise in running courses, events and exhibitions has provided her with the skills needed to ensure that the service at White Diamond is tailored to suit and surpass your expectations.